
You're Measuring Event Success Wrong (And Registrations Are Why)
Every event organizer knows the feeling. You launch registration, watch the numbers climb, and somewhere around 200 sign-ups, you start to feel like you've already won. Then the day arrives and you're staring at 80 filled seats in a room built for 200. What went wrong? Nothing. And everything. You got the registrations. You just weren't measuring the right thing.
